Don’t Let Some Ads Get the Best of Your Pet

January 27th, 2012


The market for pet-related products has soared in the past decade.  The American Pet Products Association (APPA) estimates that the industry now generates over $50 billion in sales annually, an increase of nearly 80% in just the past ten years.  We love our dogs and cats and, uh, boa constrictors, and are committed to doing everything we can to make their lives as pleasant, comfortable, and joyful as they make ours.

That commitment has translated to a surge in advertisements for pet products:  organic food, health insurance, $22,000 luxury bedding, $750 Versace pet bowls, and $1,400 “cat cabins“– we’ve seen it all.

However, not all of the latest products advertised for your pet are worth buying.  In fact, even someHome brand names in the pet business appear willing to sacrifice truth in order to get you to buy their products.  Here’s a doozy for you:

Dr. Frank’s Joint Pain Relief for Dogs and Cats – it delivers relief and it’s homeopathic!  Your dog will be pain free in just the time that it takes her to drink from her water bowl.

Just watch these dogs in Dr. Frank’s ad:

The only problem – the spray didn’t work.  But what about that independent, third-party study of the product, you may ask?  The FTC reviewed that study and raised some concerns about it.  Result?  Dr. Frank shut down his business.

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