Published on May 11th, 20180
Petmate Cat Litter Pans
But after the National Advertising Division (aka NAD) took the time to mull it over, it recommended that Petmate discontinue the claim, among others touting the litter pans’ “built-in antimicrobial protection,” finding that the claims lack the required product testing.
Petmate argued that because its litter pans are made with microban, an antimicrobial agent registered with the EPA, its claims are true and do not require testing. NAD felined, or rather, declined to see it that way, saying that the antimicrobial properties of microban do not transfer to the litter pans just because they contain the EPA-registered pesticide.
Petmate plans to appeal the decision to the National Advertising Review Board.
The claims were challenged by the maker of competing Van Ness litter pans.
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The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.