October 29th, 2015

PhytoZon, a dietary supplement marketed by MLM, American Dream Nutrition LLC, and advertised as “Phyto Nutrition from the Amazon Rain Forest” makes a variety of claims about how it can help users with a range of illnesses.

phytozon bottleIf you’ve never heard of “phyto nutrition” then we at are on the same page. “Phyto” is a Greek word indicating plant. The company advertises “With Over 500 Hundred ingredients specific Research and Clinical Studies, PhytoZon was scientifically formulated to Enhance, Promote and Support” everything from mental clarity to heart health. Testimonials claim that the supplement helped manage illnesses ranging from breast cancer to chronic kidney disease.

But the Council for Responsible Nutrition took issue with certain claims and referred the company to NAD, which noted that it was concerned that “by couching the claims as establishment claims by referencing ‘research’ and ‘clinical’ studies’ can convey to consumers the message that the claimed benefits have been proven by rigorous and reliable scientific study.”

When the company declined to participate in NAD’s inquiry into its challenged advertising claims, NAD referred it to the FTC and FDA for investigation.

For more on’s coverage of the supplement industry, click here.

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Multi-Level Marketing – a way of distributing products or services in which the distributors earn income from their own retail sales and from retail sales made by their direct and indirect recruits.

The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.

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