Pics Vanilla Bean Ice Cream

In September 2020, a class-action lawsuit was filed against The Price Chopper for allegedly misleadingly marketing that the flavoring ingredient in pics Vanilla Bean Ice Cream is vanilla when, according to the complaint, the ingredients list reveals that the product contains unspecified “Natural Flavor.” Plaintiffs also claim that the company misleadingly adds exhausted “Ground Vanilla Beans” that do not add any flavor to make consumers think the ice cream contains more vanilla than it actually does. (Magnuson et al v. The Price Chopper, Inc., Case No. 20-cv-7497, S.D.N.Y.)

For more of TINA.org’s coverage of vanilla marketing claims, click here.

Print Friendly, PDF & Email

Tags: ,



Leave a Reply

Back to Top ↑
  • Search Class-Action Tracker



  • Recent Class Actions

  • The Class-Action Tracker is intended to notify consumers about false advertising class-action lawsuits filed around the country, but does not necessarily reflect TINA.org’s opinion with respect to the lawsuits or disposition of the cases

  • Sign Up for E-mail Updates