Plycem/Allura Cedar Siding

In October 2019, a class-action lawsuit was filed against Allura USA, Plycem USA, and Elementia USA for allegedly falsely advertising that fiber cement siding – including Plycem/Allura cedar siding – is durable, engineered to endure harsh weather and high wind climates, and guaranteed for 50 years when, according to plaintiffs, the siding starts to crack and deteriorate after only a few years. (Kenney et al v. Allura USA LLC, Plycem USA LLC d/b/a Allura, Plycem USA, Inc., Elementia USA, Inc., Elementia, S.A.B. DE C.V., Case No. 19-cv-1226, N. D. NY.)

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