Portugal Decision

June 25th, 2013

Prompted by a complaint from TINA.org to the Advertising Standards Authority in the UK, the Portuguese advertising authority, the Instituto Civil da Autodisciplina da Publicidade (ICAP), has issued a formal decision regarding the European marketing of Speak.

The decision states:

  • Speak cannot be advertised as “patented” because there is no patent for the formula.
  • The claim that the nutrients in Speak have been shown to improve speech should not be made because it is “unproven, misleading, [and] abuses the consumers’ lack of knowledge and experience.”
  • Speak is a medication.

For the full decision, click on the links below.

ICAP Decision (Portuguese) PDF

ICAP Decision (English) PDF

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The Advertising Standards Authority, abbreviated ASA, is the UK’s independent regulator of advertising across all media.

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