June 25th, 2013
The decision states:
- Speak cannot be advertised as “patented” because there is no patent for the formula.
- The claim that the nutrients in Speak have been shown to improve speech should not be made because it is “unproven, misleading, [and] abuses the consumers’ lack of knowledge and experience.”
- Speak is a medication.
For the full decision, click on the links below.
ICAP Decision (Portuguese) PDF
ICAP Decision (English) PDF
The Advertising Standards Authority, abbreviated ASA, is the UK’s independent regulator of advertising across all media.