In June 2018, a class-action lawsuit
was filed against California-based company Premier Financial Alliance, along with its founder and several top promoters, for allegedly operating an illegal pyramid scheme. Specifically, the complaint alleges that individuals earn commissions and financial rewards by recruiting others to join instead of selling insurance policies and “[m]ore than 95% of [the company’s] Associates average net losses.” In addition, the plaintiffs claim that the defendants make deceptive income claims by promising that Associates will earn “vast wealth, luxury vehicles, and lavish trips” when, according to the complaint, only those in the middle and at the top of the pyramid make money and receive such benefits. (Plaintiffs amended their complaint
in October 2018.) (Chen et al v. Premier Financial Alliance, Inc. et al
, Case No. 18-cv-3771, N. D. CA.)
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