Pret A Manger’s Natural Claims

In June 2020, a class-action lawsuit was filed against Pret A Manger for allegedly falsely advertising food products – including potato chips, sandwiches and cookies – as natural when, according to plaintiffs, the products contain genetically modified organisms (GMOs) and other synthetic ingredients. (Barton et al v. Pret A Manger (USA) Limited, Case No. 20-cv-4815, S.D.N.Y.)

For more of’s coverage of natural marketing claims, click here.

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