In June 2020, a class-action lawsuit
was filed against Pret A Manger for allegedly falsely advertising food products – including potato chips, sandwiches and cookies – as natural when, according to plaintiffs, the products contain genetically modified organisms (GMOs) and other synthetic ingredients. (Barton et al v. Pret A Manger (USA) Limited
, Case No. 20-cv-4815, S.D.N.Y.)
For more of TINA.org’s coverage of natural marketing claims, click here.