In September 2019, a class-action lawsuit
was filed against Vineyard Vines alleging that the company falsely advertises pricing discounts at its outlet stores by comparing an outlet price to a “Suggested Retail” price that is 25% higher when, according to the complaint, the products sold at the outlet stores were never sold for the “Suggested Retail” price in the retail stores. Plaintiffs also claim that the company falsely represents that the products sold at the outlet stores are the same as the ones sold at the retail stores when, according to the complaint, the products sold at the outlets are lower quality. (Casio et al v. Vineyard Vines
, Case No. 19-cv-5135, E. D. NY.)
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