Amazon #PrimeDay: Just another case of false advertising?

Social media erupts in rage as the much hyped sale event turns out to be a bust. Here’s just a sampling of the #PrimeDayFail tweets:

#PrimeDayFail #PrimeDay pic.twitter.com/p1yt0mdtOp

— chris Hutchison (@hutchtattoo) July 15, 2015

So #PrimeDay totally sucked. Unless you needed 60% off Support Socks with Free Shipping, then it totally rocked.

— Scott Hanselman (@shanselman) July 15, 2015

In Florida, every weekend is #PrimeDay. Or as your Grandma calls it "garage sales."

— Jessica Fast (@jessfast) July 15, 2015

#primeday sucks but @amazon gets their way because I am just ordering stuff that is not on sale.

— Ashley (@ashleykaise) July 15, 2015

#PrimeDay is Amazon's "We gotta get rid of some of this shit" garage sale. #PrimeDayFail

— sɹǝʇǝd ˙ɾ˙ʇ (@tpeters) July 15, 2015

Garbage garbage garbage…who really wants 50 shades of gray or whey protein on sale… Stupidest sale ever #AmazonPrimeDay #PrimeDay

— Cory Beran (@cory_beran) July 15, 2015

When Amazon says they are staggering deals, do they mean stagger has in not giving them? #PrimeDay #PrimeDayFail

— Emma Peel (@lotsofhoots) July 15, 2015

You know marketing professors are salivating over #PrimeDayFail! A great example of what not to do. I expected more, Amazon -smh

— Nathalia McCoy (@pacerwife) July 15, 2015

@amazon You said there'd be deals, joke's on me for assuming they'd be on things I actually want to buy. #PrimeDayFail

— John Blake (@HeyJohnBlake) July 15, 2015

#PrimeDay seems to suck really hard, way to waste ad money Amazon.

— Alexis Sara 🏳️‍⚧️ 🏳️‍🌈 TSL (@TransComics) July 15, 2015

A drone just dropped off all of my AWESOME prime day deals #PrimeDay #PrimeDayFail pic.twitter.com/XNgmXpu8zc

— Brett Petersen (@BPPublicSphere) July 15, 2015

@amazon #PrimeDay looks a lot like everyday

— San Francisco WWC (@SanFranciscoWWC) July 15, 2015