Status and Updates

January 20, 2021: The DSSRC issues a decision finding that Primerica and its distributors were making inappropriate income claims to promote the company’s business opportunity. The DSSRC determined that the company had removed many of the claims identified by from publication and that it should include a disclosure of the income that can be generally expected by the typical distributor if the depicted distributor references financial success that is attributable to the company’s business opportunity. The DSSRC did not address the inadequacy of Primerica’s current income disclosure.

June 5, 2020: After finding an additional 140 examples of unsubstantiated income claims marketing the Primerica business opportunity, files a complaint with the DSSRC urging it to investigate Primerica’s deceptive income claims and take action.

December 18, 2017: sends a letter to Primerica (as part of’s 2017 investigation into all DSA-member companies) informing it of’s findings that the company is making false and unsubstantiated income claims to promote its business opportunity.

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