Prostyle Ciroc Database investigated Diageo’s use of social media influencers to market its Ciroc brand on Instagram. In doing so, collected more than 1,700 Ciroc alcohol ads on Instagram across 50 different social media influencers in which the influencers failed to disclose their material connection to the brand in a clear and conspicuous manner.

Below is (1) evidence that Prostyle has a material connection to Ciroc that must be clearly and conspicuously disclosed in each Instagram post that promotes Ciroc; and (2) a sampling of Prostyle’s inadequately disclosed Ciroc ads. audited these findings in December 2018. Any Instagram posts that had been taken down or edited to clearly and conspicuously disclose the influencer’s material connection as of that time are shown below in gray.

Material Connection:

Deceptive Ciroc Ads:

Ciroc Ad
(Archived by
Video Live Link
Prostyle 1 Video Prostyle 1 Live
Prostyle 2 Prostyle 2 Live
Prostyle 3 Prostyle 3 Live
Prostyle 4 Video Prostyle 4 Live
Prostyle 5 Prostyle 5 Live
Prostyle 6 Prostyle 6 Live
Prostyle 7 Prostyle 7 Live
Prostyle 8 Video Prostyle 8 Live
Prostyle 9 Prostyle 9 Live
Prostyle 10 Video Prostyle 10 Live
Prostyle 11 Prostyle 11 Live
Prostyle 12 Prostyle 12 Live
Prostyle 13 Prostyle 13 Live
Prostyle 14 Prostyle 14 Live


Print Friendly, PDF & Email

Tags: ,

Leave a Reply

Back to Top ↑