Pure Leaf Iced Tea “All Natural” Claims

March 2018: A federal judge dismissed this case without prejudice concluding that the complaint did not adequately allege reliance (i.e., that plaintiffs relied on the alleged misleading marketing in making their purchasing decisions). The judge also found that a reasonable consumer would not be deceived by the labels.

December 2017: The Maxwell action was stayed pending the FDA’s decision regarding the use of the word “natural.”

December 2016: A federal judge ordered that the Maxwell and Cruz-Acevedo actions are related.

September 2016: The Cruz-Acevedo action was transferred to a California court where a similar lawsuit regarding Lipton tea products, Maxwell v. Unilever, is pending. According to the Maxwell action, the marketing for tea products misleadingly claims that teas provide various health benefits and are natural. To learn more about the allegations, click here to read the complaint. (Maxwell et al v. Unilever, Case No. 12-cv-1736, N.D. Cal.)

June 2015: The Laboon action was voluntarily dismissed with prejudice, the reasons for which have not been disclosed.

April 2015 – August 2015: Three class-action lawsuits were filed against Unilever and PepsiCo for allegedly falsely advertising Pure Leaf Iced Tea as “All Natural” when it actually contains unnatural ingredients. To read each complaint, click on the case information below.

For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.


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When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.

When a complaint is dismissed with prejudice, it cannot be refiled.

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