Purex Natural Elements Laundry Detergent

February 2018: A federal judge denied both the parties’ competing motions for summary judgment concluding that there are factual issues regarding whether the phrase “Natural Elements” is misleading to reasonable consumers.

May 2017: A class-action lawsuit was filed against Henkel Consumer Goods for allegedly falsely marketing Purex Natural Elements laundry detergent as containing “Natural Elements” when, according to the plaintiffs, the detergents contain artificial and synthetic ingredients. (Luib et al v. Henkel Consumer Goods Inc., Case No. 17-cv-3021, E. D. NY.)

For more information about natural claims, click here.

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