Quicken Loans’ ‘No Registration, No Login’ Claims
May 27th, 2021
Enter Quicken Loans’ “No Registration, No Login” claims, which were the subject of a recent inquiry by the National Advertising Division. NAD said in a press release:
NAD determined that the claim “No Registration, No Login” reasonably communicates the message that consumers’ personal data will not be collected or shared with third parties. However, despite this claim, NAD noted that consumers must enter a significant amount of personal information before any information about mortgage rates is provided.
After Quicken Loans failed to respond to NAD’s inquiry, NAD referred the matter to the FTC for possible enforcement action.
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