Ghost Orchids and Land Scams: A Review
February 2nd, 2012
Brothers Julius and Leonard Rosen began their deceptive marketing careers with television ads for Formula Number 9, a shampoo containing lanolin that they claimed could grow hair on a bald man because “Have you ever seen a bald-headed sheep?” After making a small fortune off their shampoo, in 1966, the brothers moved on to Florida real estate. Following a long line of swampland swindlers, Orlean explains how these two men, through hard-line sales tactics and blatant lies, were able to convince thousands to purchase Floridian swampland in the middle of nowhere and make millions. While this history of deception only makes up a small portion of Orlean’s story, it definitely got TINA.org’s attention.