“Revlon Age Defying with DNA Advantage” Cosmetics
March 2017: A federal judge granted the parties’ joint motion for preliminary approval of the settlement agreement. A final fairness hearing is scheduled for August 1, 2017. For more information, go to https://www.dnaadvantagesettlement.com/Index.
June 2016: The parties moved for preliminary approval of a settlement of this lawsuit. According to the proposed settlement terms, class members may receive a partial refund of $3 for each product purchased. There is no limitation on the number of refunds class members with proof of purchase may receive, but class members without proof of purchase may receive refunds for up to three products only. A minimum of $250,000 will be made available for class members and any portion of that $250,000 remaining after all class members are paid will be distributed to a cy pres recipient. In addition, Revlon agreed to discontinue selling its line of DNA Advantage products by December 31, 2017.
April 2014: A class-action lawsuit was filed against Revlon for allegedly falsely advertising “Revlon Age Defying with DNA Advantage” cosmetics, including foundation, powder, and concealer. Among other things, plaintiffs claim that the company misleadingly uses the phrase “DNA Advantage” to “suggest” that the cosmetics provide anti-aging benefits “above and beyond normal SPF” when, in fact, the phrase refers to an ingredient that will protect against UV rays (i. e. sunscreen). (Elkind et al v. Revlon Consumer Products Corporation, Case No. 14-cv-02484, E. D. NY.).
For more information about other class-action lawsuits regarding the advertising of anti-aging products and TINA.org’s coverage of the issue, click here.