Safeway Olive Oils
May 2016: A state judge certified the class in a false advertising lawsuit filed against Safeway Inc. The complaint, which was originally filed in 2014, alleges that the company deceptively represents that its olive oil products are made from olives grown or pressed in Italy when, according to plaintiffs, the oil is made from olives that are grown and pressed in other countries. In addition, the complaint claims that the company deceptively represents that the oil is “Extra Virgin” when, according to plaintiffs, the oil comes in a clear bottle that exposes the oil to sunlight, which causes it to degrade and, as a result, the oil is not “Extra Virgin” for the period specified on product labels. (Kumar et al v. Safeway Inc., Case No. RG14726707, California State Courts – Alameda County)
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