Sales at GNC
August 2019: Plaintiffs moved for preliminary approval of a proposed settlement agreement that would provide all class members with a coupon for $30 off of a purchase of $100 or more. The proposed agreement would also provide class members with either a $5 cash award or a $15 voucher to use toward a future purchase on the company’s website. (Class members who made five or more purchases or who spent more than $100 in one purchase may request an additional cash award or voucher.) In addition, the company agreed to take “reasonable steps” to comply with the law and to disclose the basis for its reference pricing practices on its website for at least two years.
June 2019: Plaintiffs filed an amended complaint bringing similar allegations.
May 2016: A class-action lawsuit was filed against GNC alleging that it misleadingly advertised sale prices of products in order to make consumers believe they were getting a significant discount by comparing “sale” prices to false “regular” prices that were artificially inflated and never the original or market price of the item. (Gennock et al v. General Nutrition Centers, Inc. and GNC Holdings, Inc., Case No. 16-cv-633, W. D. PA.)
For more information about other lawsuits filed against GNC and TINA.org’s coverage of the company, click here.
For more information about other lawsuits regarding the misleading advertising of pricing discounts and TINA.org’s coverage of the issue, click here.