In June 2017, a class-action lawsuit
was filed against J. Crew for allegedly misleadingly advertising sales on its Factory website and in its Factory retail stores by comparing discount prices to “valued at” prices when, according to the plaintiffs, items are never sold at “valued at” prices. In addition, plaintiffs claim that the store does not provide the advertised discount (for example, the stores advertises a “50% OFF” discount when the sale price is only a 49% discount). The plaintiffs also claim that the store advertises sales are available for a limited time when, according to the complaint, each sale is followed by another similar sale resulting in a similar “discounted” price. (Coladonato et al v. J. Crew Group, Inc. et al
, Case No. 17-cv-4287, S. D. NY.)
For more information about the marketing of discount prices, click here.