In December 2015, a class-action lawsuit
was filed against Sears for allegedly misleadingly advertising discounts. Specifically, the complaint alleges that the store overstated discounts and compared a “sale” price to a false “original” retail price when, according to plaintiffs, the merchandise was never sold at the “original” price and the “original” price was not the prevailing market retail price within the three months immediately before the advertisement, as required by California law. (Azimpour et al v. Sears, Roebuck & Company
, Case No. 15-cv-2798, S. D. CA.)
For more information about the deceptive advertising of discounts and TINA.org’s coverage of the issue, click here.