Status and Updates

As of February 24, 2020: Savage X Fenty makes changes to its website following’s complaint. Now, when new customers want to add an item to the virtual Shopping Bag, they have two options: (1) “VIP ADD TO BAG,” shown in a black box with white font, along with a brief summary in gray font of the Xtra VIP Membership terms beneath the button, and (2) “GUEST ADD TO BAG,” a white box/black font button featured beneath the “VIP ADD TO BAG” button. In addition, when the “VIP ADD TO BAG” button is clicked, the item is added to the virtual Shopping Bag but the Membership is no longer immediately shown in the Bag until the consumer continues the checkout process.

February 10, 2020: Due to Savage X Fenty’s deceptive marketing and illegal business practices, sends complaint letters to the Federal Trade Commission and California District Attorneys urging them to take action.

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