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Energy Drink Industry Marketing

Industries

Energy Drink Industry Marketing

TINA.org and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

Ghost

Brands

Ghost

TINA.org and the UConn Rudd Center found energy drink company using multifaceted deceptive marketing campaign directed at minors.

PRIME Energy and Hydration Drinks

Class Action

PRIME Energy and Hydration Drinks

Allegations: Marketing drinks to children and teens when they contain more caffeine than the American Academy of Pediatrics recommends they should consume in one day and failing to adequately disclose…

Monster Energy

Class Action

Monster Energy

July 2016: The Ninth Circuit revived some of the claims in this lawsuit finding that they were not preempted and the FDA did not have primary jurisdiction over them. Other…

PRIME Energy Drink

Class Action

PRIME Energy Drink

Allegations: Marketing drinks to youth as healthy hydration drinks when the high level of caffeine in them could lead to adverse health issues

Vemma Health Claims

Evidence

Vemma Health Claims

A TINA.org investigation has cataloged over 200 instances from 2005 to 2015 in which Vemma distributors have either made or referenced claims that the Vemma product line can treat, cure,…

Vemma

Brands

Vemma

TINA.org investigated Vemma Nutrition Company, an Arizona-based multilevel marketing company that sold liquid supplements, energy drinks, and weight management products, and found that it was operating a pyramid scheme that…

Crio Bru

Ad Alert

Crio Bru

Brewed cacao beverage poses more questions than it answers.

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