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One a Day Vitamin Health Claims in Contention

Ad Alert

One a Day Vitamin Health Claims in Contention

Watchdog group files suit over Bayer’s claims about vitamins’ ability to improve health.

Yes To Grapefruit Vitamin C Glow-Boosting Unicorn Paper Mask

Class Action

Yes To Grapefruit Vitamin C Glow-Boosting Unicorn Paper Mask

Allegations: Misleadingly representing that face masks remediate “dull & uneven skin” without adequately disclosing that the masks cause harmful side effects

Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo

Class Action

Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo

Allegations: Misleadingly marketing shampoos as plant-based and natural by using the phrase “Real Botanicals” and the Royal Botanical Gardens Kew seal on the bottles

Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D

Class Action

Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D

In June 2019, a class-action lawsuit was filed against Tropicana Manufacturing and Pepsico for allegedly falsely marketing its Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D as…

Ester-C and Other Vitamin Supplements

Class Action

Ester-C and Other Vitamin Supplements

October 2017: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Alive! Women’s Energy and Other Vitamin Supplements

Class Action

Alive! Women’s Energy and Other Vitamin Supplements

June 2018: This case was voluntarily dismissed after the parties reported that the case was settled. The terms of the agreement were not disclosed. October 2017: A federal judge dismissed…

Qualitest Multi-Vitamin with Fluoride Chewable Tablets

Class Action

Qualitest Multi-Vitamin with Fluoride Chewable Tablets

June 2017: A federal judge granted final approval of the settlement agreement. According to its terms, class members may receive a cash award in an amount that depends on several…

YumEarth Organics Vitamin C Pops

Class Action

YumEarth Organics Vitamin C Pops

A false advertising class-action lawsuit was filed against YummyEarth for allegedly misleadingly representing that YumEarth Organics Vitamin C Pops as containing “evaporated cane juice” when, according to the complaint, they…

The Packaging for NOW® Vitamin C Supplements

Class Action

The Packaging for NOW® Vitamin C Supplements

April 2015: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons have not been disclosed. January 2015: A class-action lawsuit was…

Tricky Ads From a Vitamin Company That Talks Up Openness

Media Coverage

Tricky Ads From a Vitamin Company That Talks Up Openness

Sapna Maheshwari, New York Times

Group Challenges Settlement in Vitamin Water Case

Media Coverage

Group Challenges Settlement in Vitamin Water Case

Lisa Hoffman,, The National Law Journal

Multilevel marketing sellers are using coronavirus to push oil and vitamin sales on Facebook

Media Coverage

Multilevel marketing sellers are using coronavirus to push oil and vitamin sales on Facebook

Megan Graham, CNBC

NourishLife speak (Lifetrients)

Brands

NourishLife speak (Lifetrients)

TINA.org investigated NourishLife (which later changed its name to Lifetrients) and found that it was deceptively advertising a potentially harmful supplement called SpeechNutrients speak by, among other things, claiming it…

Vitafusion and L’il Critters Multivitamins

Class Action

Vitafusion and L’il Critters Multivitamins

February 2020: A federal judge dismissed the breach of warranty claims and claims for equitable and injunctive relief. To read the court decision, click here. 2019: A class-action lawsuit was…

Flintstones Gummies Complete Children’s Multivitamins

Class Action

Flintstones Gummies Complete Children’s Multivitamins

March 2019: A federal judge denied the company’s motion to dismiss. To read the full decision, click here. November 2017: A false advertising class-action lawsuit was filed against Bayer Healthcare…

IV Therapies and COVID-19: The Drip, Drip, Drip of Deceptive Claims

Consumer News

IV Therapies and COVID-19: The Drip, Drip, Drip of Deceptive Claims

TINA.org finds dozens of clinics deceptively promoting IV therapies as a way to prevent and treat the coronavirus.

Where’s the Fruit?

Consumer News

Where’s the Fruit?

It is not entirely unreasonable to expect “Blueberry Pomegranate” cereal to contain blueberries and pomegranate, fruits high in antioxidants that are all the rage now. But don’t tell that to…

VitaMist Spray Vitamins

Ad Alert

VitaMist Spray Vitamins

Vitamins you can spray into your mouth instead of swallowing? What could possibly be fishy about that? Lots, apparently. The FDA sent a warning letter in December to Mayor Laboratories,…

B17

Ad Alert

B17

How Amazon steers consumers toward unproven and potentially dangerous products containing a fake vitamin called B17.

Solar D Sunscreen

Ad Alert

Solar D Sunscreen

Sunscreen’s vitamin D claims get under NAD’s skin.

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One a Day Vitamin Health Claims in Contention

Yes To Grapefruit Vitamin C Glow-Boosting Unicorn Paper Mask

Herbal Essences Bio Renew Vanilla Honey & Vitamin B Shampoo

Tropicana Pure Premium 100% Orange Juice with Calcium & Vitamin D

Ester-C and Other Vitamin Supplements

Alive! Women’s Energy and Other Vitamin Supplements

Qualitest Multi-Vitamin with Fluoride Chewable Tablets

YumEarth Organics Vitamin C Pops

The Packaging for NOW® Vitamin C Supplements

Tricky Ads From a Vitamin Company That Talks Up Openness

Group Challenges Settlement in Vitamin Water Case

Multilevel marketing sellers are using coronavirus to push oil and vitamin sales on Facebook

NourishLife speak (Lifetrients)

Vitafusion and L’il Critters Multivitamins

Flintstones Gummies Complete Children’s Multivitamins

IV Therapies and COVID-19: The Drip, Drip, Drip of Deceptive Claims

Where’s the Fruit?

VitaMist Spray Vitamins

B17

Solar D Sunscreen