Results for "reviews"

Tag Away

June 19th, 2013

Tag Away, a skin-tag remover, claims that it is “clinically proven to remove skin tags.” The Electronic Retailing Self-Regulation Program (ERSP) reviewed the claims and reached a different conclusion. ERSP determined that the marketer could not support the establishment claims and performance claims ERSP did conclude that Plymouth Direct could support its claims that Tag

“SpongeBob” Splashpants Sweepstakes

June 13th, 2013

Nickelodeon ran ads for its “SpongeBob” Splashpants Sweepstakes, which directed children to a website where they could enter a sweepstake with the grand prize of a Nickelodeon Cruise featuring SpongeBob himself. But the Children’s Advertising Review Unit “questioned whether the odds of winning were clearly disclosed during the commercial.” Nickelodeon stopped airing the ad, and


June 12th, 2013

Carfax, Inc. has discontinued certain broadcast advertising after receiving a letter of inquiry from . The industry self-regulatory body said that the commercials imply that consumers can rely on a Carfax report alone for a vehicle’s complete history. The statements in the commercial include:  –You want to see the accidents and service records reported to CARFAX

Complaint Letter to the BBB

May 15th, 2013

C. Lee Peeler, Esq. President, Chief Executive Officer National Advertising Review Council 70 West 36th Street 13th Floor New York, NY 10018 Robert W.G. Andrew President, Chief Executive Officer BBB of Alaska, Oregon & Western Washington 1000 Station Drive, Ste. 222 DuPont, WA 98327 Re:       BBB’s Rating of Resorts360 Vacation Club Dear Mr. Peeler and

Resorts360 Website

May 15th, 2013

The following screenshots were taken from Resorts360’s websites in April and May 2013. Click on each image to open in a new browser tab and view the webpage full-size: About Page | Compensation Overview | Referral FAQ | Product FAQ | Reviews | Join Now | Contact Referrer | Guarant

Complaint Letter to the Washington State Attorney General

May 15th, 2013

Washington Attorney General Bob Ferguson Consumer Protection Division 800 Fifth Avenue, Suite 2000 Seattle, Washington 98104-3188 Re:       Resorts360 Vacation Club Pyramid Scheme Dear Attorney General Ferguson: Since 2008, Washington-based company Resorts360 Vacation Club, LLC (hereinafter “Resorts360” or “the company”) has been operating a pyramid scheme in connection with the advertising, marketing, and sale of vacation

Complaint Letter to the FTC

May 15th, 2013

Charles A. Harwood, Acting Director Bureau of Consumer Protection Federal Trade Commission 600 Pennsylvania Ave. N.W. Washington, DC 20580 Re:       Resorts360 Vacation Club Pyramid Scheme Dear Mr. Harwood: Since 2008, Washington-based company Resorts360 Vacation Club, LLC (hereinafter “Resorts360” or “the company”) has been operating a pyramid scheme in connection with the advertising, marketing, and sale

Can you trust an online review?

August 29th, 2012

In the fall of 2010, Todd Rutherford launched, a marketing service for self-published authors that provided book reviews for cash. Soon, he was making $28,000 a month writing reviews, almost all of which were exceedingly positive. There’s a particularly needling kind of buyer’s remorse that comes with buying a bad book. Not only does

It’s Not Just a Phone, It’s a Medical Device

January 26th, 2012

Close to 15,000 people were duped into buying phone apps that were touted as curing acne.  Using deceptive advertising, the marketers of two different apps were able to convince acne sufferers that the health of their skin would improve by resting their mobile devices against their skin for minutes a day while light shone from

Advertising Self-Regulatory Council

January 20th, 2012

The Advertising Self-Regulatory Council (ASRC) (formerly known as the National Advertising Review Council) is a self-regulatory agency that was formed in 1971 by the American Advertising Federation, the American Association of Advertising Agencies, the Association of National Advertisers, and the Council of Better Business Bureaus.  Its stated mission is to “foster truth and accuracy in

Better Business Bureau

October 9th, 2011

The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business Bureaus (CBBB).  The CBBB is a privately held corporation and is not affiliated with federal, state, or local government. The BBB, which invites businesses to

The Children’s Advertising Review Unit (CARU)

October 9th, 2011

The Children’s Advertising Review Unit (CARU), a unit of the Advertising Self-Regulatory Council, is the advertising industry’s primary self-regulatory organization responsible for monitoring ad content – across all media channels – directed at children. In general, aims to make sure that advertising directed at kids is not deceptive, unfair, or inappropriate.  It also has developed

Engagement Marketing

September 27th, 2011

Marketers want to get to know us better – to get us involved in the development of their products.  Is it because they really want to be our friends?

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