Sierra Trading Post’s Pricing Practices

In October 2018, a false advertising class-action lawsuit was filed against Sierra Trading Post for allegedly misleadingly comparing its prices to false reference prices, which are not the former prices or the market prices of the merchandise. The case was transferred to federal court soon after being filed. (Chen et al v. Sierra Trading Post, Inc., Case No. 18-cv-1581, W. D. WA.)

For more of’s coverage of fictitious pricing, click here.

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