Silky Smooth Dove Bars

In January 2021, a class-action lawsuit was filed against Mars Wrigley Confectionery US, LLC for allegedly falsely marketing that Silky Smooth Dove Bars – Vanilla Ice Cream with Milk Chocolate are covered in milk chocolate when, according to the complaint, the coating contains ingredients other than those that are typically in real chocolate. (Beers et al v. Mars Wrigley Confectionery US, LLC, Case No. 21-2, S.D.N.Y.)

For more of’s coverage of vanilla marketing claims, click here.

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