In December 2020, a class-action lawsuit
was filed against Dietz & Watson for allegedly falsely marketing that the flavor in its Smoked Provolone Cheese comes from being smoked when, according to plaintiffs, the flavor comes from an added ingredient (“Smoke Flavor”) instead of from being smoked. (Jones et al v. Dietz & Watson, Inc.
, Case No. 20-cv-6018, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of cheeses, click here.