In March 2020, a class-action lawsuit
was filed against The J. M. Smucker Company for allegedly misleadingly representing that vanilla contributes to the caramel flavor in Smucker’s Caramel Sundae Syrup by including images of a vanilla ice cream and a vanilla milkshake on the product label when, according to the complaint, the vanilla flavor in the syrup comes from vanillin, an artificial flavor, rather than real vanilla beans. (Gilleo et al v. The J. M. Smucker Company
, Case No. 20-cv-2519, S.D.N.Y.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.