Snooki Instagram Database
Below is a sampling of Snooki’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, TINA.org opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by TINA.org, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient.
TINA.org has also collected evidence that Snooki has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)