In July 2019, based on a consumer tip, TINA.org investigated Snow Teeth Whitening’s marketing and determined that it is improperly using an FDA logo in violation of the FDA’s Logo Policy. Specifically, the Arizona-based dental cosmetics company prominently features an FDA logo in its marketing materials, including its product packaging, website, and social media platforms despite the FDA’s ban against the use of the logo in private sector materials, sending the false and misleading message that the FDA “favors or endorses” Snow Teeth Whitening products. The company also falsely claims that its teeth whitening products are FDA-approved.
Based on these findings, TINA.org filed a complaint letter with the FDA on July 10, 2019 urging it to commence an investigation into the company’s improper use of its FDA logo and take appropriate enforcement action.
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