South Dakota

Who Can You Complain to in South Dakota?

Office of the Attorney General
Division of Consumer Protection
1302 E Hwy 14, Suite 3
Pierre, SD 57501-8503
(605) 773-4400
Consumer Help Line (South Dakota only): (800) 300-1986
E-mail: ATGConsumerProtectionHelp@state.sd.us
http://atg.sd.gov/Consumers.aspx

To file a complaint online, click here.

South Dakota’s Laws

Here’s a snapshot of South Dakota’s laws regarding deceptive advertising:

South Dakota Codified Laws § 37-24-6
: Lists a number of deceptive acts deemed to be unlawful, including, but not limited to, knowingly and intentionally using any deception, fraud, false promise, or misrepresentation in connection with the sale or advertisement of any merchandise.

Possible Penalties

Some of the penalties that fraudulent or deceptive advertisers may suffer in South Dakota include:

Small Claims Court in South Dakota

If you’re not trying to recover big bucks, but rather just trying to recoup the money you spent on a product or service after being duped by a false ad, then you might consider filing a lawsuit in Small Claims Court.

For general info about filing a lawsuit in Small Claims Court, click here.

For info on how to file a Small Claims lawsuit in South Dakota, click here.

Researching Consumer Complaints

South Dakota does not disclose consumer complaints provided to the state Attorney General Division of Consumer Protection. Limited information, such as the number of complaints against a business, might be obtained through a Freedom of Information request that can be sent to:

South Dakota Office of the Attorney General
Division of Consumer Protection
1302 E. Hwy 14, Suite 3
Pierre, SD 57501-8503

A sample Freedom of Information request can be found here.


**Please note that this page is informational only and does not take the place of legal advice.  Please also note that the above summary is meant to provide a brief look at the laws in South Dakota, and not a comprehensive list.**


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The chief law enforcement official in each one of the 50 states; also refers to the person heading the federal government’s Justice Department

A court order that requires a person or company to do a particular act or to refrain from doing a particular act. Example? A court order prohibiting a company from using an ad that’s been deemed deceptive.

Compensation for losses that are proven to have occurred.

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