Free Tablet Has a Catch

December 3rd, 2012

This notice sent by mail for a free Tablet may seem exciting at first, but there’s a catch. In order to receive your “New 7″ Tablet,” you must attend a 90-minute pitch for DirectBuy of Greater Hartford, a buying club that uses group buying power to get lower prices on various items. If you’re interested in sitting through the presentation, that’s fine — but this caveat is hidden in the fine print behind a fold in the letter –along with other requirements– and you should know about it.

 

Fine print:

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Sometimes termed “mouse print” or, more benignly, “disclosure language”, and presented in miniscule font. It is there to take back every enticing offer made in the ad.



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