In October 2019, a class-action lawsuit
was filed against Unilever for allegedly falsely advertising that its St. Ives skin and body care products – including lotions and body washes – are “natural” when, according to plaintiffs, the products contain unnatural and synthetic ingredients. (Stewart et al v. Unilever United States, Inc. and Conopco, Inc.
, Case No. 19-cv-5993, E. D. NY.)
For more of TINA.org’s coverage of natural marketing claims, click here.