Status & Updates
March 20, 2018: The New York Attorney General announces a settlement reached with Adore Me that requires, among other things, the retailer to pay $300,000 in penalties, fees, and costs, as well as up to $63,000 in restitution to consumers.
November 20, 2017: After receiving TINA.org’s complaint, the FTC files a lawsuit against Adore Me in federal court and simultaneously settles with the company for nearly $1.4 million, which will be used to provide refunds to eligible customers.
May-July, 2016: Adore Me makes several changes to its marketing as a result of TINA.org’s complaint. Consumers can now cancel their VIP memberships anytime, accumulated store credit can now be used after cancelation, many Adore Me marketing materials now indicate that the advertised introductory price is available only with a VIP membership, and the Shopping Bag page at check-out now shows the Pay As You Go option next to the VIP Membership option (though the VIP Membership is still preselected).
May 9, 2016: After seeing no noticeable changes to Adore Me’s marketing campaign, website, or mobile app, TINA.org sends complaint letters to the Federal Trade Commission, the New York Attorney General’s Office, and the District Attorney’s Office in Santa Clara County, California, urging each of the agencies to take action.
April 29, 2016: TINA.org sends a warning letter to Adore Me regarding its deceptive marketing and illegal business practices, and asking that the company correct the issues within one week.