Status & Updates

August 20, 2018: An agreement reached between the Santa Clara County District Attorney’s Office and Adore Me is entered as a Final Judgment in a California court.  Pursuant to the Stipulated Final Judgment, Adore me will be paying $600,000 in civil penalties, a minimum of $200,000 in restitution to previous or present California VIP members that lost or forfeited their store credit, and providing $250,000 worth of merchandise to homeless and women’s organizations in California.

March 20, 2018: The New York Attorney General announces a settlement reached with Adore Me that requires, among other things, the retailer to pay $300,000 in penalties, fees, and costs, as well as up to $63,000 in restitution to consumers.

November 20, 2017: After receiving’s complaint, the FTC files a lawsuit against Adore Me in federal court and simultaneously settles with the company  for nearly $1.4 million, which will be used to provide refunds to eligible customers.

May-July, 2016: Adore Me makes several changes to its marketing as a result of’s complaint. Consumers can now cancel their VIP memberships anytime, accumulated store credit can now be used after cancelation, many Adore Me marketing materials now indicate that the advertised introductory price is available only with a VIP membership, and the Shopping Bag page at check-out now shows the Pay As You Go option next to the VIP Membership option (though the VIP Membership is still preselected).

May 9, 2016: After seeing no noticeable changes to Adore Me’s marketing campaign, website, or mobile app, sends complaint letters to the Federal Trade Commission, the New York Attorney General’s Office, and the District Attorney’s Office in Santa Clara County, California, urging each of the agencies to take action.

April 29, 2016: sends a warning letter to Adore Me regarding its deceptive marketing and illegal business practices, and asking that the company correct the issues within one week.

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