Stop Mandatory Vaccination

November 7th, 2018

The U.K.’s Advertising Standards Authority has banned a Los Angeles-based anti-vaccine group’s Facebook ad for misleading parents on the dangers of vaccinating their children.

The post by Stop Mandatory Vaccination claimed that “any vaccine given at any age [can] kill your child.” It featured the striking visual of a baby with its eyes closed and two dates two months apart marking the apparent dates of birth and death of the child. A non-promoted version of the post that’s been shared more than 1,000 times on Facebook is seen above.

ASA found that the evidence Stop Mandatory Vaccination submitted in support of its claims — a government report on the settlement of more than 6,000 claims for compensation related to alleged injury or death caused by vaccinations — failed to “demonstrate that all vaccinations were capable of causing death to children.” (As for the payouts, which the anti-vaccine group said exceeded $4 billion, ASA noted what the report noted, which was that claimants could be awarded compensation without conclusive evidence that vaccine caused the injury or death.)

The mother of a young baby challenged the Facebook ad with ASA. reached out to Facebook for comment. Check back for updates.

Find more of our coverage on baby here.

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The Advertising Standards Authority, abbreviated ASA, is the UK’s independent regulator of advertising across all media.

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