Which Super Bowl 51 Advertisers Have Fumbled Ad Claims?

January 30th, 2017

Super Bowl 51 between the New England Patriots and the Atlanta Falcons has not drawn as many advertisers as in past years. Slots for spots were still available a week before the game, Digiday reported. But still, at least 25 brands have signed on and will spend more than $5 million for a 30-second spot during the Feb. 5 broadcast. And while consumers will gather round to watch these companies compete for the funniest and/or most memorable commercials, we have kept in our memory which of these brands have been called out for misleading or deceptive advertising.

Of the 23 companies airing commercials Sunday, more than 80 percent have faced legal scrutiny about product claims within the past five years, more than one-third in 2016 alone.

Here are seven companies whose ad claims have been challenged for running afoul of the truth.

For more of TINA.org’s Super Bowl coverage click here.

This post was updated on 2/1/17 to reflect changes in Super Bowl 51 advertisers. 

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