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Almay

Brands

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…

Almay Video Ads

Evidence

Almay Video Ads

Simply American Ad Your browser does not support the video tag. Smart Shade Butter Kiss Lipstick Ad Your browser does not support the video tag. Smart Shade Makeup Ad Your…

‘Almay Simply American’ Slogan Gets a Makeover

Press Release

‘Almay Simply American’ Slogan Gets a Makeover

Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…

Almay’s Hypoallergenic Products

Class Action

Almay’s Hypoallergenic Products

In August 2018, a class-action lawsuit was filed against Revlon and Almay for allegedly misleadingly marketing Almay products as “hypoallergenic” when, according to plaintiffs, they contain allergens, irritants, and other…

Almay Online Ads

Evidence

Almay Online Ads

Online Display Ad (obtained from Kantar Media) Your browser does not support the video tag. Online Banner Ad (obtained from Kantar Media)

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