5 Ad Trends to Be Wary of in 2021
January 6th, 2021
From fairwashing to fragrance, consumers have plenty to watch out for in 2021.
Browsing the "cosmetics" Tag
CeraVe Moisturizing Lotions
December 30th, 2020
In December 2020, a class-action lawsuit was filed against CeraVe and L’Oréal for allegedly falsely advertising CeraVe moisturizing lotions as
Oil-Free Neutrogena Skincare Products
December 30th, 2020
In December 2020, a class-action lawsuit was filed against Johnson & Johnson Consumer Inc. for allegedly falsely advertising Neutrogena skincare
e.l.f. Flawless Finish Foundations
December 30th, 2020
In December 2020, a class-action lawsuit was filed against E.L.F. Cosmetics for allegedly falsely advertising e.l.f. flawless finish foundation cosmetics
Neutrogena Oil-Free Face Moisturizer for Sensitive Skin
December 29th, 2020
In 2020, a class-action lawsuit was filed against Johnson & Johnson Consumer Inc. for allegedly falsely advertising Neutrogena Oil-Free Face
Selsun Blue Naturals Antidandruff Shampoo
December 29th, 2020
In December 2020, a class-action lawsuit was filed against Sanofi US for allegedly deceptively advertising Selsun Blue Naturals Antidandruff Shampoo
ChapStick Natural Claims
December 29th, 2020
In December 2020, a class-action lawsuit was filed against GlaxoSmithKline Consumer Healthcare Holdings and Pfizer for allegedly falsely advertising ChapStick
Murad Clarifying Oil-Free Water Gel Products
December 23rd, 2020
In December 2020, a class-action lawsuit was filed against Murad LLC for allegedly falsely advertising its Clarifying Oil-Free Water Gel
Oil-Free Cosmetics from Maybelline and L’Oréal
December 23rd, 2020
In December 2020, a class-action lawsuit was filed against Maybelline and L’Oréal for allegedly falsely adverting that Maybelline Fit Me
Cel MD Skin and Hair Loss Products
December 7th, 2020
September 2020: A federal judge granted the company’s motion to compel arbitration and dismissed the case. March 2020: A class-action
EOS Lip Balms
November 20th, 2020
2018: All of the cases were voluntarily dismissed, the reasons for which have not been disclosed. Click on the links
Huda Beauty Neon Obsessions
November 19th, 2020
In October 2020, a class-action lawsuit was filed against HB USA Holdings for allegedly deceptively marketing Huda Beauty Neon Obsessions
Younique Moodstruck 3D Fiber Lashes
November 13th, 2020
April 2020: A federal judge granted final approval of the settlement agreement. September 2019: A federal judge granted preliminary approval
Decoding Cosmetics Claims: Non-Toxic
September 29th, 2020
Without a strong legal definition for "non-toxic," cosmetic companies are making it up as they go along.
Look Fantastic
September 24th, 2020
Online beauty retailer blames Google for its own deceptive Google ad.
Neutrogena Cleansing Towelettes
September 1st, 2020
August 2020: This case was transferred from a court in California to one in New Jersey. (Case No. 20-cv-10406, D.N.J.)
FineVine’s Activated Charcoal Oral Care Products
August 7th, 2020
In May 2020, a class-action lawsuit was filed against FineVine, LLC for allegedly falsely advertising its Activated Coconut Charcoal Powder
Tarte High-Performance Naturals
July 17th, 2020
January 2020: A federal court judge granted final approval of the settlement agreement. October 2019: A federal judge granted preliminary
L’Oréal and Maybelline Liquid Cosmetics
July 17th, 2020
August 2019: Plaintiffs filed a Notice of Appeal regarding the dismissal order. July 2019: A federal judge dismissed this case
The Ugly Truth about Beautycounter
July 17th, 2020
There's no concealing this makeup MLM's inappropriate income claims.
