The Packaging for Gillette® and Old Spice® Deodorants
August 2nd, 2016
October 2015: The named plaintiff dismissed this action . The reasons for the dismissal have not been disclosed. August 2015:
Browsing the "cosmetics" Tag
EltaMD UV Aero
January 4th, 2016
In December 2015, a class-action lawsuit was filed against Swiss-American Products, Inc. for allegedly deceptively labeling EltaMD UV Aero sunscreen
Gillette® and Old Spice® Deodorants
September 22nd, 2015
December 2014: The parties agreed to dismiss this lawsuit. The reasons for the dismissal have not yet been disclosed. September
‘Almay Simply American’ Slogan Gets a Makeover
July 2nd, 2015
Changes come after TINA.org files complaint.
Status & Updates
May 20th, 2015
April 1, 2017: Revlon removes the slogan “Almay The American Look™.” July 1, 2015: As a result of TINA.org’s efforts,
Summary of Action
May 19th, 2015
As a result of receiving a tip from a major national news network, TINA.org launched an investigation into Revlon’s new
‘Almay Simply American’ Simply Not True
May 19th, 2015
TINA.org investigation finds that a vast majority of the company's cosmetics do not fit the legal standard for Made in USA.
Video Ads
May 19th, 2015
Simply American Ad Smart Shade Butter Kiss Lipstick Ad Smart Shade Makeup Ad Behind the Scenes of Simply American Ad
Other Marketing
May 19th, 2015
Store Displays (click to enlarge) Almay Simply American Bus Tour NYC Stop, May 15, 2015
Online Ads
May 19th, 2015
Online Display Ad (obtained from Kantar Media) Online Banner Ad (obtained from Kantar Media)
Social Media
May 19th, 2015
(click images to enlarge) Facebook: Twitter: YouTube: Instagram: Facebook Posts from January and April 2015
Selected Images from Videos
May 19th, 2015
Almay Simply American Ad Behind the Scenes of Almay Simply American Ad Almay Proudly Supports the Women of
Almay.com Website Screenshots
May 19th, 2015
HOMEPAGE SLIDER IMAGES USO PARTNERSHIP PAGE #SIMPLYAMERICAN Page WHY ALMAY
Almay Exhibits
May 19th, 2015
Ex. 1: Almay products listed for sale at www.almay.com Ex. 2: Revlon’s response to TINA.org Ex. 3: Selected Images from Simply American Ad
TINA.org Takes Aim at Willagirl’s ‘No Junk’ Claim
October 15th, 2014
Lists of ingredients tell the real story.
What Every Parent Needs to Know About Willagirl
October 15th, 2014
The bottom line of selling this line of cosmetics is not as attractive as it appears.
Willagirl Wannabe? #CheckURSELF
October 15th, 2014
Before you start young, here's some answers to questions you need to know.