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Energy Drink Industry Marketing

Industries

Energy Drink Industry Marketing

TINA.org and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

Ghost Energy Drinks Deceptively Marketed to Kids

Press Release

Ghost Energy Drinks Deceptively Marketed to Kids

MADISON, CONN. December 12, 2022 – A new investigation by ad watchdog TINA.org and the UConn Rudd Center for Food Policy & Health has found that “lifestyle sports nutrition brand” Ghost…

5-Hour Energy Drinks

Class Action

5-Hour Energy Drinks

January 2015: A federal judge dismissed some of the false advertising claims in this lawsuit. Specifically, the judge dismissed the false advertising claims that were based on off-label representations, such…

Bang Energy Drinks

Class Action

Bang Energy Drinks

A class-action lawsuit was filed against VPX Sports and its founder for allegedly falsely advertising Bang® energy drinks. Among other things, the complaint which was originally filed in September 2018…

What’s Magic about this Ingredient in Energy Drinks?

Blog

What’s Magic about this Ingredient in Energy Drinks?

Your browser does not support the video tag. Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins…

Ghost

Brands

Ghost

TINA.org and the UConn Rudd Center found energy drink company using multifaceted deceptive marketing campaign directed at minors.

Rockstar Energy Drinks and Caffeinated Drinks

Class Action

Rockstar Energy Drinks and Caffeinated Drinks

December 2016: A federal judge dismissed this action When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. finding, among other things, that plaintiffs…

V8 Energy Drinks

Class Action

V8 Energy Drinks

In February 2019, a class-action lawsuit was filed against Campbell Soup Company regarding the marketing for V8 Energy, V8 Energy – Sparkling, and V8 Energy – Diet. The complaint claims…

Sambazon Amazon Energy Drinks

Class Action

Sambazon Amazon Energy Drinks

In July 2018, a class-action lawsuit was filed against Sambazon, Inc. for allegedly falsely advertising that its Amazon Energy drinks contain “clean caffeine” when, according to plaintiffs, there is no…

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