‘Almay Simply American’ Campaign Simply Not True
May 21st, 2015
Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent
Browsing the "made in USA" Tag
Status & Updates
May 20th, 2015
April 1, 2017: Revlon removes the slogan “Almay The American Look™.” July 1, 2015: As a result of TINA.org’s efforts,
Summary of Action
May 19th, 2015
As a result of receiving a tip from a major national news network, TINA.org launched an investigation into Revlon’s new
‘Almay Simply American’ Simply Not True
May 19th, 2015
TINA.org investigation finds that a vast majority of the company's cosmetics do not fit the legal standard for Made in USA.
Video Ads
May 19th, 2015
Simply American Ad Smart Shade Butter Kiss Lipstick Ad Smart Shade Makeup Ad Behind the Scenes of Simply American Ad
Other Marketing
May 19th, 2015
Store Displays (click to enlarge) Almay Simply American Bus Tour NYC Stop, May 15, 2015
Social Media
May 19th, 2015
(click images to enlarge) Facebook: Twitter: YouTube: Instagram: Facebook Posts from January and April 2015
Selected Images from Videos
May 19th, 2015
Almay Simply American Ad Behind the Scenes of Almay Simply American Ad Almay Proudly Supports the Women of
Online Ads
May 19th, 2015
Online Display Ad (obtained from Kantar Media) Online Banner Ad (obtained from Kantar Media)
Almay.com Website Screenshots
May 19th, 2015
HOMEPAGE SLIDER IMAGES USO PARTNERSHIP PAGE #SIMPLYAMERICAN Page WHY ALMAY
Almay Exhibits
May 19th, 2015
Ex. 1: Almay products listed for sale at www.almay.com Ex. 2: Revlon’s response to TINA.org Ex. 3: Selected Images from Simply American Ad
Balloon Time “Made in the USA” Claims
March 2nd, 2015
A class-action lawsuit (which was originally filed in 2012) alleges that Party City and Worthington Cylinder Corporation falsely advertise “Balloon
It’s National Consumer Protection Week!
March 2nd, 2015
Free isn't always free, ads are often disguised, and that price that was advertised isn't always what the company then offers you. Is this fair? No. It's deceptive.
Permatex Automotive Repair Kits
January 20th, 2015
In December 2014, a state judge preliminarily approved a settlement of a class-action lawsuit against Permatex. The complaint, which was
Made in the USA? Come again?
July 22nd, 2014
FTC settles with Made in the USA Brand over certification seal.
Lifetime Basketball Products
February 5th, 2014
A settlement has been reached in a class-action lawsuit filed against Lifetime Products Inc. and Sports Authority Inc. for allegedly
When is Russian Vodka Not a Russian Vodka?
September 18th, 2013
Stolichnaya is claiming not to be Russian after boycott.