Newsflash: News Sites Endorsing Diet Products May be Fake
January 10th, 2012
Move over before-and-after shots. Advertisers are now creating what appear to be legitimate news sites to shill bogus diet products.
Browsing the "weight loss" Tag
Be Wary of the Loosely Regulated World of Weight Loss Supplements
January 10th, 2012
You’ve seen the ads – online, in magazines, and on TV. Pop this “all natural” pill for easy weight loss
The Lure of the Before and After
January 10th, 2012
The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in
Smelling Your Path to Weight Loss?
December 8th, 2011
We all know that pixie dust sprinkled on and around your body can make you fly, so why not a
Reebok Easy Toners Thin Your Wallet But Not Your Thighs
November 23rd, 2011
In Adidas Group’s 2010 Annual Report, CEO Herbert Hainer boasts that “Reebok’s sales expanded 12% … to [$2.6 billion].”