Know Your Nopalea: What is the True Cost of this Wellness Drink?
June 4th, 2012
These ads for Nopalea by TriVita claim that this “wellness drink” will help reduce inflammation and rid you of pain.
Browsing the "weight loss" Tag
Skechers Settlement Leaves Few Real Cash Gains for Consumers
May 22nd, 2012
When the FTC announced (with much fanfare) in May 2012 that it had reached a $40 million settlement with Skechers
WorkAtHomeAide.net: Check into this Marketer
May 8th, 2012
This e-mail links to a fake news site. When you leave the site, a window directs you to workathomeaide.net, which
Bottom Line: Losing Weight Takes Work
January 10th, 2012
Let’s face it. As a nation, we are getting fatter. In fact, we’re so fat that manufacturers had to widen
Newsflash: News Sites Endorsing Diet Products May be Fake
January 10th, 2012
Move over before-and-after shots. Advertisers are now creating what appear to be legitimate news sites to shill bogus diet products.
Be Wary of the Loosely Regulated World of Weight Loss Supplements
January 10th, 2012
You’ve seen the ads – online, in magazines, and on TV. Pop this “all natural” pill for easy weight loss
The Lure of the Before and After
January 10th, 2012
The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in
Smelling Your Path to Weight Loss?
December 8th, 2011
We all know that pixie dust sprinkled on and around your body can make you fly, so why not a
Reebok Easy Toners Thin Your Wallet But Not Your Thighs
November 23rd, 2011
In Adidas Group’s 2010 Annual Report, CEO Herbert Hainer boasts that “Reebok’s sales expanded 12% … to [$2.6 billion].”