Tarte High-Performance Naturals

January 2019: Plaintiffs moved for preliminary approval of a proposed settlement agreement that would full refunds to class members who retained proof of purchase, while those without proof of purchase may receive a $5 refund for up to ten products. The company also agreed to add a disclosure that the products are “Formulated with a blend of naturally-derived and other ingredients designed to perform” and direct consumers to a webpage that the company will create as part of the agreement that explains the company’s philosophy and definitions of natural ingredients.

December 2018: A class-action lawsuit was filed against Tarte, Inc. for allegedly misleadingly marketing its “high-performance naturals” line of products as natural when, according to plaintiffs, they contain synthetic ingredients. (Patora et al v. Tarte, Inc., Case No. 18-cv-11760, S. D. NY.)

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