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Published on June 12th, 2013

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TaylorMade ROCKETBALLZ Fairway Woods

TaylorMade claimed that “the average golfer picked up about 17 yards with the ROCKETBALLZ 3-Wood,” a golf club made by the company. NAD investigated the claim, but TaylorMade pulled the phrase “average golfer” from their ads, saying use of the term was an accident. According to NAD:

Taylor Made, in its advertiser’s statement, said the company “accidently used the word ‘average’ vs. ‘better’ in a single product video last year. Once this mistake was called to our attention, we did not wait for the NAD process and took immediate action to revise the video to ensure the golfer was not being misled.”

Consumers should take with a grain of salt claims about immediate gains made with sporting equipment.

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The National Advertising Division, or NAD, is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD asks advertisers to substantiate or change their claims in advertisements. As part of a voluntary system of self-regulation, however, its recommendations can be ignored by the offending advertisers. In those instances, NAD refers the offender to federal consumer protection agencies.

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