TaylorMade ROCKETBALLZ Fairway Woods

TaylorMade claimed that “the average golfer picked up about 17 yards with the ROCKETBALLZ 3-Wood,” a golf club made by the company. The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. investigated the claim, but TaylorMade pulled the phrase “average golfer” from their ads, saying use of the term was an accident. According to NAD:

Taylor Made, in its advertiser’s statement, said the company “accidently used the word ‘average’ vs. ‘better’ in a single product video last year. Once this mistake was called to our attention, we did not wait for the NAD process and took immediate action to revise the video to ensure the golfer was not being misled.”

Consumers should take with a grain of salt claims about immediate gains made with sporting equipment.