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Published on July 28th, 2014

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Tell the FTC to Reject Proposed Settlement with L’Oréal

On June 30, 2014, the FTC announced that it had reached a settlement with L’Oréal over charges of deceptive advertising of its Lancôme Génifique and L’Oréal Paris Youth Code skincare products. According to the FTC’s complaint, L’Oréal made false and unsubstantiated claims that its Génifique and Youth Code products provided “clinically proven” anti-aging benefits by targeting users’ genes.

While the settlement prohibits the cosmetic giant from making certain claims without proper substantiation, it does not however, give consumers ANY money back on their purchases despite the fact that the products cost as much as $132. L’Oréal has sold well over 9 million bottles and had over $1 billion in net sales from Génefique alone. In it’s press release, L’Oréal states:

The proposed agreement imposes no monetary penalties and expressly states that L’Oréal USA does not admit any improper advertising practices.

TINA.org is urging consumers to tell the FTC to reject this settlement and require consumer refunds. To let the FTC know what you think, fill out the form here. The deadline for submitting comments is July 30, 2014.

Read more about the settlement and what our Executive Director, Bonnie Patten thinks about this case.

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