In October 2020, a class-action lawsuit
was filed against The Coleman Company for allegedly misleadingly marketing that ice will stay solid in its line of ice coolers for a specific period of time (e.g., “1 Day” through “7 Days”) when, according to the complaint, such claims are not true. (Zachmann et al v. The Coleman Company Inc.
, Case No. 20-cv-9146, S.D.N.Y.)
For more of TINA.org’s coverage of the marketing of coolers, click here.