The Lemonade Stand
January 10th, 2011
As is the annual tradition, my in-laws took my kids for a beach week when school ended. My daughter reported to me that one day she set up a lemonade stand at the house and made over $30 selling lemonade and water (and had a profit of over $20 after paying for the lemonade). Given that my in-laws live on a dead-end street, I was quite proud of my salesgirl.
It wasn’t until the children were home that I learned of the sign my daughter had prominently affixed to her stand. “Helps buy books for children with dyslexia.” When I inquired, my daughter informed me that the sign actually read “Every water bought helps buy books for under privileged kids and children with dyslexia,” and that she’d only sold one water for $1. She further explained to me that given the fact that she is dyslexic, the sign applied to her and she could pocket the money for herself.
Savvy marketer or deceptive scam artist? Well, according to the law, the number one rule of advertising is that it must be truthful and not misleading. In my humble opinion, my daughter probably crossed that line. So instead of teaching my daughter how to avoid the pitfalls of deceptive marketing, it actually appears that I’ve taught her how to rip you all off. Clearly won’t be winning mother-of-the-year.