The Marketing for FasciaBlaster
January 2018: A class-action lawsuit was filed against Ashley Black Company for allegedly deceptively advertising the FasciaBlaster. Among other things, the complaint alleges that consumers who grind the FasciaBlaster (a two-foot stick with hard prongs) into their bodies will see “miraculous” health benefits – including the reduction of pain, the elimination of cellulite, and improvements in flexibility, joint function, nerve activity, and circulation – when, according to plaintiffs, such claims are not true and are not supported by competent and reliable scientific evidence. Plaintiffs also claim the FasciaBlaster is marketed as being able to provide consumers with other medical benefits – including improving blood pressure and mental function and treating pain from fibromyalgia – without scientific evidence to support such claims. In addition, the complaint alleges that the advertising for the FasciaBlaster claims the device will push fat into the bloodstream to be used as energy or excreted naturally “mimic[ing]” exercise and dieting when, according to the complaint, such claims are not true. (Dalton et al v. Ashley Black Company et al, Case No. 18-cv-582, C.D. Cal.)
For more of TINA.org’s coverage of the FasciBlaster, click here.