Are All Alcohol Ads Misleading?
I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television. While tobacco products are prohibited from advertising on TV altogether, it’s…
With help from our readers, TINA.org’s second full year of operation was a definite success – helping to empower consumers against false and deceptive ads. Here’s a rundown of what we accomplished in 2014. (Click each title to explore)
This year TINA.org filed four complaints exposing deceptive marketing practices with the FTC and/or state attorney generals, three oppositions to false advertising settlements, sent two warning letters to companies using deceptive marketing tactics, and appealed two government records request rejections in Utah. As a result of these actions, the Connecticut Department of Consumer Protection is investigating Bob’s Discount Furniture, Utah was compelled to turn over consumer complaints regarding three e-cigarette companies, Stansberry & Associates removed hundreds of improper financial testimonials from its website, and Utah fined and penalized Vapex and other e-cigarette companies that were the subject of a TINA.org investigation. In addition, following our 2013 complaint against the TEFL Institute, the company removed false claims and the website shut down.
With hundreds of consumer tips coming in this year, we were able to post ad alerts for about 145 ads that were sketchy (to say the least). The top 10 alerts based on page views were:
The press and media reached out to us on dozens of occasions to seek our commentary and analysis of deceptive marketing practices in 2014. You’ll find our quotes in USA Today, the Huffington Post, Business Insider, NPR’s Marketplace, the London Times, National Law Journal and The Verge, to name a few.
While there can be no doubt that TINA.org will be more than busy in the coming year as marketers continue with their deceptive practices, it is also true that we made a real difference in 2014. Thank you for the tips, comments and all the kind words you sent us this year. We look forward to working with and for you in 2015.
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